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At the MarketingSherpa Lead Gen Summit 2013, the Founder of the Content Marketing Institute, Joe Pulizzi, spoke about content marketing strategy and one of the points he made was that content marketers need to start from square one and get to the heart of what their purpose really is and who the content really serves.

But how do you best do that?

In this whitepaper, we give you the two most pressing questions you NEED to answer about your content marketing strategy to get going on the right foot.

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