SalesStaff utilizes our proprietary Allbound360℠ marketing methodology to model your top prospects based on lead criteria. Our Delivery Managers are experts at building databases, call plans, training programs and selecting the best resources to assign to your program.

We conduct dialog with you to analyze and define:

  • Your Business Model: differentiators and value proposition in the marketplace
  • Your Target Market: industry(s), demographics, and business qualifiers
  • Your Decision Maker Levels: C-Levels (CTO, CIO, CEO, CFO, VP of IT, etc.)
  • Your Decision Maker Levels: Director Levels (Director of Application Development, Director of Information Security, Director of Network Systems/Management, Director of Information Technology, etc.)

Your sales model drives our planning, implementation, and execution.

BUILD THE MARKETING DATABASE RELEVANT TO YOUR QUALIFIERS

Using the information we gather during the Discovery phase, we create a prospect marketing list by:

  • Conducting a search and compiling the results to create a prospect list which is a close match to your target market qualifiers
  • Loading the data into the CRM
  • Testing the data for accuracy
  • An internal proprietary database will be used, additionally SalesStaff partners with Jigsaw, Hoovers, Sales Genie, Spoke, and LinkedIn

DESIGN AND CUSTOMIZE A MARKETING PLAN

A customized marketing plan is created to serve as the foundation for your demand generation activities:

  • Ideal prospect profiling and database development
  • Conversation material for our Inside Sales Representatives
  • Qualifying questions and responses to FAQs
  • Product and Service Offering Positioning
  • Lead and Appointment setting delivery instructions

SELECTION AND TRAINING OF THE SALES STAFF

Setup of your program involves a structured process of staff selection and training:

  • Inside Sales Representatives are selected based on their industry experience to best match your sales model
  • Training material is created for our Inside Sales Representatives
  • Lead definitions and delivery controls are identified
  • CRM instructions are documented
  • Troubleshooting and process definitions are communicated

FINAL DEBRIEFING

A conference call will be conducted upon completion of the setup process to:

  • Review your marketing plan and obtain your final approval
  • Establish a scheduling protocol for your sales team
  • Conduct training with the Inside Sales Representatives assigned to your program

MARKETING ACTIVITY GOES LIVE

Usually within 2 weeks of the initial Discovery meeting, our marketing activities are launched.

  • Your program is continuously refined and modified according to real-life experiences with prospects
  • You are invited to weekly program progress meetings to report results and recalibrate
  • You receive daily and weekly program reports containing appointment and lead criteria
  • Each appointment or lead is certified by our Quality Control Department