DAVID BALZEN, CEO
David Balzen is the founder and CEO of SalesStaff and is responsible for the company’s strategic and operational leadership.
As a demand generation executive and pioneer in lead generation for B2B industries, David helped lead the industry through the development of demand generation systems leveraging inbound and outbound lead generation strategies. His extensive understanding of the business development challenges facing B2B companies and their sales teams led to the development of SalesStaff. David’s vision: Dramatically improve revenue for clients, with services that expand their sales pipelines, improve lead conversion rates, and reduce sales cycle time. In 1995, David recognized that B2B complex-sale oriented companies faced significant challenges to compete and generate leads and began a consulting practice, which later became known as InterNEED. The firm provided complex-sale companies with custom-designed sales systems to generate actionable leads and opportunities. Since then, the business model has evolved into a fully integrated outsourced solution for complex-sale demand generation services. Its focus: Provide Clients with a predictable growth path through a planned marketing system of inbound and outbound lead generation consisting of quota-based sales appointment and lead programs.
David has over 20 years’ experience as a chief executive, consultant and thought leader in demand generation. Recognitions include Winner of the Crystal Eagle Award by the University of Houston’s Center for Entrepreneurship. Business accomplishments include being a 1999, 2000 and 2013 “Houston 100” Winner as one of the fastest growing Houston-based companies. In 2012, David was selected as one of the Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals. Inc. Magazine featured SalesStaff on the Inc. 500 list in 2013 as the 87th fastest growing company in America.
BRYAN BRORSEN, PRESIDENT/COO
Bryan Brorsen is President / COO and oversees Production and Operations at SalesStaff. With over fifteen years of senior executive experience, Bryan has deep operational, delivery, quality control and business development expertise and has an impressive track-record with high-growth tech companies. Bryan brings a process-oriented approach to SalesStaff’s executive leadership. He’s known for tackling challenges head-on and solving tough problems. Bryan has guided SalesStaff’s operations to industry-leading results in the areas of production, efficiency and quality. His production management team’s track-record in client renewals and expansions represents a significant contribution to SalesStaff’s enormous growth.
Prior to joining SalesStaff, for eight years Bryan served as President of InterNEED, Inc., a B2B demand generation services firm. While at InterNEED, Bryan rationalized product lines, built a management and delivery team, mapped and benchmarked business processes and executed an in-depth strategic plan.
Bryan holds a B.S. in Marketing from Sam Houston State University. He lives in The Woodlands, Texas, where he enjoys numerous activities with his wife and two children.
BRENT SEAMAN, CHIEF REVENUE OFFICER
Brent Seaman is the Chief Revenue Officer at SalesStaff. Having over fifteen years’ experience in operations, sales, and marketing, Brent brings a multi-faceted skillset to the team. As a member of SalesStaff’s executive team, Brent works closely with the other executives to craft and communicate the company’s vision, turning that vision into a long-term revenue model. He regularly meets with sales and marketing leadership to measure and analyze productivity and effectiveness, and also works closely with the management team to ensure customer success, form the product roadmap, and create market positioning. Brent’s motto is ‘businesses don’t grow, relationships do’, driving company revenue as the result of mastering the art of creating meaningful relationships. As the co-author of SalesStaff’s AllBound360 methodology and other company initiatives, Brent develops big ideas with a tangible impact to SalesStaff and their client base.
Brent also oversees the sales operations of RedBase Interactive, a database company acquired by SalesStaff, LLC in 2012. Prior to joining SalesStaff, he held similar roles as COO and CMO at large outbound call centers to include Telesource and Vekstar.
Brent enjoys spending time in with his wife and four children at their home in Naples, Florida.
WALTER SNODDY, VICE PRESIDENT OF SALES
Walter Snoddy is Vice President of Sales at SalesStaff and is a seasoned Demand Generation professional with more than 20 years of executive sales leadership experience for the demand generation and inside sales fields.
As a member of SalesStaff’s senior leadership group, Walter is responsible for expanding the business development team and developing the capabilities of the company’s national sales force. Walter possesses a rare combination of both sales and operations experience in our industry which transcends into growth and profit for SalesStaff.
Before joining SalesStaff, Walter held sales leadership roles at demand generation and inside sales organizations such as PreCash, a leader in payment services and transaction processing and Airgas Rutland Tool, a leading industrial tool distributor. Walter was also an operations leader and member of the management team of InterNEED, a demand generation firm originally founded by SalesStaff’s CEO David Balzen in 1994.
Walter resides in Katy, Texas. In his spare time he enjoys numerous activities with his wife and four children.
JOSEPH JANECKA, VICE PRESIDENT OF INFORMATION SYSTEMS & TECHNOLOGY
Joseph Janecka is the Vice President of Information Systems and Technology for SalesStaff, where his responsibilities include alignment of technology systems and management of SalesStaff’s vast data assets. Joseph’s contributions to client campaigns include alignment of marketing automation, enriched sales and marketing analytics, and campaign tracking enablement – resulting in increased pipeline velocity and an enhanced level of qualification for leads and appointments delivered to SalesStaff customers. In his position, Joseph continues to execute on a comprehensive Information Technology roadmap and set the vision for the future of SalesStaff’s information systems. Having held executive positions in sales and marketing with Dyonyx and served as a technology executive with Sainbain, Joseph brings together a unique skill set that makes him a perfect complement to the SalesStaff executive team – a skill set comprised of sales and marketing savvy alongside a wealth of technology experience.
Joseph lives in Richmond and in his spare time can be found spending time with his family whipping up some masterful creations on the barbecue and watching Houston sports – Astros, Texans, and Rockets.
ROCHELLE JONSON, VICE PRESIDENT OF OUTBOUND OPERATIONS
Rochelle Jonson is the Vice President of Outbound Operations for SalesStaff. In this role, Rochelle is directly responsible for the Recruiting and Onboarding of all Inside Sales Representatives, as well as the oversight of the Inside Sales Representative Training and Development Program known as “SalesStaff University.” Rochelle was instrumental in the design and build out of SalesStaff’s ISR platform, and her fierce commitments to each ISR achieving their full potential has led to an increase in all of our key client success measurements. Prior to joining SalesStaff, Rochelle gathered 12 years’ experience in call center operations and project management roles at AT&T and Meraki (now Cisco).
Rochelle earned her MBA in Management from Johnson & Wales University in Providence, RI. She enjoys spending time with her husband and 2 kids, tries to get to the beach as often as she can and loves to take Zumba classes.
BENNETTA TRAHAN, VICE PRESIDENT MARKETING & DEMAND
Bennetta Trahan serves SalesStaff as the Vice President of Marketing and Demand, where she develops and executes on the company’s go-to-market strategy. Bennetta oversees a team of marketing and demand generation personnel, cultivating innovative sales and marketing campaigns to bring SalesStaff’s suite of demand generation products and services to a worldwide B2B market. In addition, she analyzes key performance metrics related to marketing campaigns to guide and shape the overall marketing approach. Bennetta brings over a decade of experience to the team, having served in Product Management and Marketing roles with Houston-area companies, from SMB to Enterprise-level organizations.
Bennetta enjoys spending time with her family at their home in Houston. She has a special affinity for volunteering and mentorship, staying involved with a number of charitable causes.
MELANIE KNIGHT, EXECUTIVE DIRECTOR OF ACCOUNT MANAGEMENT
Melanie serves SalesStaff as the Executive Director of Account Management, where she provides executive leadership for the Account Management Organization (AMO) at SalesStaff. Melanie comes to SalesStaff with an extensive sales and enterprise software background – spanning over ten years with various enterprise software companies, including BEA systems, Oracle and Worksoft, Inc. Melanie’s professional background includes sales strategy to sales execution, account management, strategic Client retention strategy and execution, product development and more. Her role at SalesStaff has included key strategic business planning initiatives (customer experience, product marketing and development, and strategic growth initiatives) and client engagement (value creation to service delivery). Additionally, she oversaw and improved the company’s sales performance measurement platform to align sales force behavior with organizational strategy. Her position is an integral part of the SalesStaff executive team, working closely with the leadership team to set and execute on goals for SalesStaff’s AMO.
In her free time, Melanie enjoys family time with her husband and children and can usually be found at a little league baseball or competitive cheer event. She also enjoys volunteering and outdoor activities.