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Be a Follow-Up All-Star: The 1-2-3 Method

describe the imageSalesStaff has released a new whitepaper called Be a Follow-Up All-Star: The 1-2-3 Method. In this piece, we have shared with you our own anecdotal experience and include some valuable information, including:

  • Discussion of the true objective of follow-up
  • Introduction to the 1-2-3 Method
  • Email templates for use with the 1-2-3 Method
  • Post-Presentation follow-up flowchart

It’s preached over and over. Activity, activity, activity. It’s the key to the castle when it comes to a career in sales. You must stay active. Sales is a marathon and not a sprint. As a salesperson, it should be your mantra. “What I do today will determine what I reap tomorrow.” That’s why it’s so important to follow up with existing opportunities diligently and meticulously. As salespeople, it’s easy to become enamored with the new, juicy opportunities that make their way into your funnel, but be careful not to forget those that have already been through some part of your sales process already.

Now there are different kinds of follow up throughout the sales process:

  • Contacting inbound leads (hand-raisers/suspects) that aren’t quite ready for a sales appointment
  • Following up with prospects who have seen your presentation and need some time to decide on a course of action

In this whitepaper, we’ll be referring to the latter. Specifically, how best to engage a prospect once they have seen your product or service presentation?

Find out in our FREE resource, Be a Follow-Up All-Star: The 1-2-3 Method.

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Garrett Hollander

Garrett Hollander

Director, Content Strategy at SalesStaff
Garrett Hollander serves as the Director of Content Strategy for SalesStaff. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales. In addition, he manages SalesStaff's social media presence, building a strong community of like-minded sales and marketing professionals.
Garrett Hollander
Garrett Hollander

About Garrett Hollander

Garrett Hollander serves as the Director of Content Strategy for SalesStaff. In that role, he serves the B2B sales and marketing community with premium content, posts, and ideas around various topics related to B2B sales. In addition, he manages SalesStaff's social media presence, building a strong community of like-minded sales and marketing professionals.