About Leadership




David Balzen is the founder and CEO of SalesStaff and is responsible for the company's strategic and operational leadership.


As a demand generation executive and pioneer in lead generation for B2B industries, David helped lead the industry through the development of demand generation systems leveraging inbound and outbound lead generation strategies. His extensive understanding of the business development challenges facing B2B companies and their sales teams led to the development of SalesStaff. David's vision: Dramatically improve revenue for clients, with services that expand their sales pipelines, improve lead conversion rates, and reduce sales cycle time. In 1995, David recognized that B2B complex-sale oriented companies faced significant challenges to compete and generate leads and began a consulting practice, which later became known as InterNEED. The firm provided complex-sale companies with custom-designed sales systems to generate actionable leads and opportunities. Since then, the business model has evolved into a fully integrated outsourced solution for complex-sale demand generation services. Its focus: Provide Clients with a predictable growth path through a planned marketing system of inbound and outbound lead generation consisting of quota-based sales appointment and lead programs.


David has over 20 years’ experience as a chief executive, consultant and thought leader in demand generation. Recognitions include Winner of the Crystal Eagle Award by the University of Houston's Center for Entrepreneurship. Business accomplishments include being a 1999, 2000 and 2013 "Houston 100" Winner as one of the fastest growing Houston-Based companies. In 2012, David was selected as one of the Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals. Inc. Magazine featured SalesStaff on the Inc. 500 list in 2013 as the 87th fastest growing company in America.



Bryan Brorsen is President / COO and oversees Production and Operations at SalesStaff. With over fifteen years of senior executive experience, Bryan has deep operational, delivery, quality control and business development expertise, and has an impressive track-record with high-growth tech companies. Bryan brings a process-oriented approach to SalesStaff’s executive leadership. He’s known for tackling challenges head-on and solving tough problems. Under Bryan’s leadership, SalesStaff delivered over 12,500 sales appointments and leads to clients in 2012. Bryan has guided SalesStaff's operations to industry-leading results in the areas of production, efficiency and quality. His production management team's track-record in client renewals and expansions is a significant part of SalesStaff’s 400% growth over the last three years.


Prior to joining SalesStaff, for eight years Bryan served as President of InterNEED, Inc., a B2B demand generation services firm. While at InterNEED, Bryan rationalized product lines, built a management and delivery team, mapped and benchmarked business processes and executed an in-depth strategic plan.


Bryan holds a B.S. in Marketing from Sam Houston State University. He lives in The Woodlands, Texas, where he enjoys numerous activities with his wife and two children.


Chief Revenue Officer, VP of Account Management

Brent Seaman is the CRO and VP of Account Management for SalesStaff LLC. Brent is responsible for the advancement of customer marketing campaigns throughout the company. His focus includes developing and leading company Account Managers, driving success within customer campaigns, launching value-add services and products and more. Brent also oversees the sales operations of Red Base Interactive, a database company acquired by SalesStaff LLC in 2012.

Prior to joining SalesStaff, he held similar roles as COO and CMO at large outbound call centers to include Telesource and Vekstar. Brent has over 15 years’ experience in the operations and marketing of outbound call services to include live-transfers, appointment setting, sales intelligence development and lead generation.






Vice President of Client Implementation

Eric Nichols serves as the Vice President of Client Implementation for SalesStaff. In this role Eric and his team provide presales engineering, and program design and architecture ensuring a successful program implementation through to the production phase. He also provides leadership to the SalesStaff New Client Implementation Team through coaching, mentoring, and overall personnel leadership. Eric’s skill set features a unique blend of Information Technology expertise and overall sales prowess. He has managed and coached inside sales teams at enterprise IT and B2B companies including Dell, Hewlett-Packard, Compaq, and Gateway, accomplishing numerous milestones in terms of sales pipeline and revenue growth.


Eric earned his Bachelor of Arts from Morningside College in Iowa with a double major in Business and Economics. Eric resides in Richmond, Texas and for relaxation, Eric enjoys spending time with his wife, golfing, fishing and travelling.






Walter Snoddy
vice president sales

Walter Snoddy is Vice President of Sales at SalesStaff and is a seasoned Demand Generation professional with more than 20 years of executive sales leadership experience for the demand generation and inside sales fields.


As a member of SalesStaff’s senior leadership group, Walter is responsible for expanding the business development team and developing the capabilities of the company’s national sales force. Walter possesses a rare combination of both sales and operations experience in our industry which transcends into growth and profit for SalesStaff.


Before joining SalesStaff, Walter held sales leadership roles at demand generation and inside sales organizations such as PreCash, a leader in payment services and transaction processing and Airgas Rutland Tool, a leading industrial tool distributor. Walter was also an operations leader and member of the management team of InterNEED, a demand generation firm originally founded by SalesStaff’s CEO David Balzen in 1994.


Walter resides in Katy, Texas. In his spare time he enjoys numerous activities with his wife and four children.



Rochelle Jonson
vice president outbound operations

Rochelle Jonson is the Vice President of Outbound Operations for SalesStaff. In this role, Rochelle is directly responsible for the Recruiting and Onboarding of all Inside Sales Representatives, as well as the oversight of the Inside Sales Representative Training and Development Program known as "SalesStaff University." Rochelle was instrumental in the design and build out of SalesStaff's ISR platform, and her fierce commitments to each ISR achieving their full potential has led to an increase in all of our key client success measurements. Prior to joining SalesStaff, Rochelle gathered 12 years’ experience in call center operations and project management roles at AT&T and Meraki (now Cisco).


Rochelle earned her MBA in Management from Johnson & Wales University in Providence, RI. She enjoys spending time with her husband and 2 kids, tries to get to the beach as often as she can, and loves to take Zumba classes.






Ric Riddle
vice president demand generation

Ric Riddle serves as the Vice President of Demand Generation at SalesStaff. He is responsible for global demand for the fast-growing SalesStaff revenue acceleration platform. He leads a team that integrates a variety of functions and has a material influence on the strategy and performance of the company. Ric oversees demand generation, market response, content marketing, social outreach, product marketing and sales enablement.


Ric brings more than twenty years of experience and energy in driving demand and stewarding customer success. He is a recognized thought leader and has served as a senior executive at some of the most well-known enterprise brands, bringing a dynamic blend of creativity, ground level execution and scalable best practices. Ric’s integrated approach to engaging target audiences, shaping brand attitudes and generating qualified pipeline for sales teams makes him a valuable contributor to the SalesStaff executive team.


Ric lives in Austin, Texas yet remains passionate about the University of Houston and his beloved Astros. His favorite activities are those spent with his wife and three children.