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Posted Monday July 28, 2014
One blogger whose articles I frequently read is John Tackett over at MarketingSherpa. As a marketer, his insight on B2B content marketing and ecommerce, particularly, are second-to-none. At the end of June, he posted an article about questions you need to ask to refine (and define) your content marketing strategy that I thought was worth sharing with our audience.
At the MarketingSherpa Lead Gen Summit 2013, the Founder of the Content Marketing Institute, Joe Pulizzi, spoke about content marketing strategy and one of the...continue reading >>