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Posted Friday November 21, 2014
With all of the advances in sales and marketing technology, B2B marketers are able to track most (if not all) of their touch points with prospects. And these days, multiple marketing channels are the norm, so it becomes even more difficult to attribute sales leads to a single source. Like I wrote in a previous post, a prospectâ€™s journey is less and less a straight line, formulaic journey and more like a game of Chutes and Ladders.
Letâ€™s play this scena...continue reading >>