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Posted Wednesday October 01, 2014
A rant if you pleaseâ€¦
Wouldnâ€™t life be easier for all of us if sales prospects made their way through the B2B sales funnel in a single-file, orderly manner? But unfortunately, the B2B sales funnel looks less and less like a funnel and more and more like a game of Chutes and Ladders.
B2B sales prospects arenâ€™t always going to go through the funnel like weâ€™ve laid it out in our minds â€“ suspect, prospect, marketing qualified lead, sales qualified lead, close. Each buyer is going to have their own unique path to your companyâ€™s offering and a uniqu...continue reading >>