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Our firm was founded by former information technology sales and marketing executives who have in-depth knowledge of complex-sales from generating the lead to closing the sale. Leveraging our understanding of technology sales, we developed a transparent delivery model that exposes our clients to our process resulting in a collaborative relationship and better overall results. The SalesStaff delivery model has always been a key strength of our company and clearly sets us apart from the others in our industry.
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Posted Thursday October 30, 2014
I recently had a very revealing conversation with SalesStaffâ€™s Vice President of Production Management, Eric Nichols. Itâ€™s always an incredible experience to pick the brain of our senior executives, because they have so much B2B demand generation knowledge that deserves to be out there for our audience to read.
On this occasion, Eric and I were chatting about the topic of B2B sales process, specifically how B2B sales professionals often mistake a raw Marketing Qualified Lead (MQL) as an invitation to close the deal.
In its simplest form, the B2B sales process generally looks like this:
Eric went on to...continue reading >>