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Posted Tuesday March 03, 2015
The reports that print media and direct mail marketing are dead, well, those reports are greatly exaggerated. In fact, the data suggests quite the opposite â€“ there is in fact a resurgence in direct mail.
Why? There are lots of reasons. The main driver is that print has been supplanted by digital (email, social media, etc.) as the primary communications medium. So, in essence, direct mail as a marketing medium is different and fre...continue reading >>